In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.

This week we are showcasing what’s working for Mobil 1 Summer Road Trips at Walmart. One unique thing about this campaign that we love is all of the participating brands coming together for the perfect summer road trip. In addition to Mobil 1, brands from Mattel and other snack companies were featured in the content. Each SheSpeaks influencer featured the brands in an authentic way to their unique social channels.

Let’s take a look at a few. 

1. TikTok: @krysandkareem

We love how @krysandkareem showcased their Mobil 1 Roadside Kit in this TikTok video. With over 105,000 views – the influencers stayed authentic to their family content while featuring each brand.

2. Static Instagram In-Feed: @lanaato

There’s still something so impactful using beautiful photography as an Instagram in-feed post. Take a look at @lanaato‘s static post below that has over a 14% engagement rate. Featuring the Mobil 1 hero product, her family is ready to take on a road trip.

View this post on Instagram

A post shared by @lanaato

3. Long form YouTube: @McHusbands

We have loved every piece of content from the McHusbands. Not only did they promote their Mobil 1 Summer Road Trip content on TikTok, they also created a long form video for their YouTube channel. This video does an excellent job showcasing each product in a relevant way – on a summer road trip!

We love the variety of content SheSpeaks influencers created by putting their own unique spin on multiple products, across all social platforms. 

If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to claire.reed@shespeaks.com.