Influencer Content That Works: Influencing the Holidays
The holiday season is a very crowded time on social media. It can be extra difficult to cut through all of the noise. This is where influencers are effectively helping brands gain awareness and exposure during the holiday season.
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are embracing the holiday season and showcasing several posts featuring holiday centric items.
Let’s take a look at some of the content.
1. @kristensellentin‘s TikTok for Hallmark Holiday at Walmart
We love the way that Kristen showed her creativity and genius with gift wrapping to create an enticing how-to video where Hallmark products were front and center!
This post so far has achieved a whopping 44% organic engagement rate!
2. @simplysanfordco‘s Instagram for Stewart Dog Treats
We love how @Simplysanfordco’s post integrated holiday cheer seamlessly and authentically into their content which was focused on their beautiful dog!
The post generated a 19% engagement rate. This is a strong engagement rate when compared to the benchmark of 4%.
3. @Sizzlingeats‘s Instagram for Hidden Valley at Walmart
We adore how Amy of @sizzlingeats used her creativity to elevate the holiday cheese board! Hidden Valley Ranch product was well integrated into the content and the results showed! This post received a fantastic 70% engagement rate!
We love the way that influencers are sharing their holiday traditions and content on social media, especially our SheSpeaks influencers! These are just a few examples of influencers how influencers are authentically and smartly integrating brand partners into their content and influencing and inspiring their followers.
If you have questions, or want to learn how influencers can help your brand succeed with content for any season, please feel free to reach out to missy.tiller@shespeaks.com.
