Blog Post

Influencer Content That Works: Influencing the Holidays

December 13, 2023

The holiday season is a very crowded time on social media. It can be extra difficult to cut through all of the noise. This is where influencers are effectively helping brands gain awareness and exposure during the holiday season.

In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.

This week we are embracing the holiday season and showcasing several posts featuring holiday centric items. 

Let’s take a look at some of the content.

1. @kristensellentin‘s TikTok for Hallmark Holiday at Walmart

We love the way that Kristen showed her creativity and genius with gift wrapping to create an enticing how-to video where Hallmark products were front and center!

This post so far has achieved a whopping 44% organic engagement rate!


#ad Gift wrapping can be a fun and creative way to add that extra special touch to your presents at the Holidays, and with @Hallmark gift wrap and greeting cards, you can take it to the next level. One way to make your gift wrapping even more unique is to create a pocket to insert a card. This is a great way to ensure your gift receiver knows exactly who the present is from, and it adds a personal touch to your gift. Another hack to elevate your gift wrapping is to add a convenient handle. This makes it easier for the receiver to carry their gift and can also add a bit of flair to your wrapping. If you’re looking to shop for Hallmark greeting cards and gift wrap this holiday season, @Walmart is the perfect one-stop-shop for all your gifting needs. With a wide selection of Hallmark products available, you’re sure to find the perfect wrap and card to make your gifts extra special. So, get creative and have fun with your gift wrapping this year! #HallmarkHolidayatWalmart #Walmart #GreetingCards #Holiday #Christmas #GiftWrap

♬ original sound – Kristen
2. @simplysanfordco‘s Instagram for Stewart Dog Treats

We love how @Simplysanfordco’s post integrated holiday cheer seamlessly and authentically into their content which was focused on their beautiful dog!

The post generated a 19% engagement rate. This is a strong engagement rate when compared to the benchmark of 4%.

View this post on Instagram

A post shared by Alexandra Sanford (@simplysanfordco)

3. @Sizzlingeats‘s Instagram for Hidden Valley at Walmart

We adore how Amy of @sizzlingeats used her creativity to elevate the holiday cheese board! Hidden Valley Ranch product was well integrated into the content and the results showed! This post received a fantastic 70% engagement rate!

View this post on Instagram

A post shared by Amy Desrosiers (@sizzlingeats)

We love the way that influencers are sharing their holiday traditions and content on social media, especially our SheSpeaks influencers! These are just a few examples of influencers how influencers are authentically and smartly integrating brand partners into their content and influencing and inspiring their followers.

If you have questions, or want to learn how influencers can help your brand succeed with content for any season, please feel free to reach out to

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