Influencer Marketing

InfluenCTV™: A Spotlight Worthy Solution to Traditional CTV Content

January 23, 2025

eMarketer recently predicted that by 2026, CTV will account for 20.0% of time spent with media per day by adults in the US. Basically, if you’re not in the CTV advertising game, it’s time to join in.

That’s one of the reasons we launched InfluenCTV a couple months ago. This new offering takes what you (and consumers) love about influencer marketing and applies it to CTV campaigns fueled by interactive and authentic content.

Today, we want to point out a few of the ways InfluenCTV is the antidote to traditional, costly, ad-like content, and can help you get CTV content live in a matter of weeks. 

The Challenges with Traditional CTV Content

We know CTV ad content is effective, but getting that content is often unpleasant at best and completely unattainable at worse. 

There’s no other way to say it: traditional content production is expensive and time consuming. When you finally do get past production, there’s always the potential for the content to come across as overly ad-like versus conversational and helpful. These difficulties quickly limit the appeal and accessibility of traditional CTV for brands.

The Solution…CTV Powered by Influencers

With InfluenCTV, SheSpeaks now has a solution to address these complications to launch CTV campaigns quickly, efficiently, and effectively. It’s no secret that influencer marketing works. According to the Tomoson influencer marketing study, the return rate for every $1 spent on influencer marketing is $6.50 on average. The study also mentions 13% of businesses are achieving an ROI of $20 or more. InfluenCTV extends the success of influencer marketing into the Connected TV space, while offering numerous advantages.

With the help of our skilled and trusted influencers, InfluenCTV delivers interactive and engaging content tailored to grab the attention of the audience. The production process ensures efficiency, allowing for content to be created in a fraction of the time. Plus, content is custom-formatted to meet specific needs of each platform, and all InfluenCTV campaigns include usage rights so you can use your content across all paid media. The service is specifically designed to fulfill all CTV creative needs to produce content that captivates and drives sales. 

Learn More about InfluenCTV

Click here to learn more about InfluenCTV and how it can help you create your next CTV campaign, or send us a message and we’ll reach out to you!!

Want to Work With Us?