Blog Post

Introducing Sampling✚™: Product Sampling Powered by Influencers

August 21, 2024

Millions of shoppers have been introduced to products through the tried-and-true product sample. It’s a simple and powerful proposition – trying something for free – that makes it easy for a shopper to say yes. 

But while the product sample is simple, today’s shopper is not. Brands are competing for a more diverse shopper across a more fragmented media landscape than ever before. And, driving sales is only part of the goal for most brands today as they increasingly favor brand awareness and loyalty to drive sustainable growth. 

That’s why SheSpeaks is launching a new approach to product sampling called Sampling+™ which is designed to help brands and agencies go beyond a simple product sample. 

What is Sampling✚?

Sampling+ is a combination of traditional product sampling, optimized influencer marketing, and content amplification that’s designed to drive sample fulfillment while also building trust and familiarity with brands and products to increase sales potential.

It starts with content developed and posted by a trusted influencer on their social networks that promotes the free sample and encourages engagement with the brand. 

Then, content is spun into bespoke social ads with a clear CTA that are boosted to target audiences, and thousands of relevant SheSpeaks community members are targeted with the offer, delivering first-party data back to brands. 

Once samples are received, community members are encouraged to write product reviews and create user-generated content promoting the brand, and sample recipients are retargeted with additional product information and/or offers to encourage product purchase.

The Challenges with Traditional Sampling

While traditional product sampling can be effective, it comes with a number of drawbacks.

Influencer Is Up to The Challenge

By leveraging the power of influencer marketing, Sampling+ takes traditional sampling to a whole new level. 

At campaign conclusion, you get a comprehensive performance report measuring traditional influencer KPIs such as clicks, impressions and engagements as well as advanced shopper and brand metrics such as sales lift, estimated carted value and purchase intent. 

Learn More about Sampling✚

If you’re interested in learning more about Sampling+, send us a message. We’ll develop a holistic recommendation with the goal of helping you not only distribute samples, but also build your brand.

Want to Work With Us?