Artificial Intelligence (AI) is the talk of the business world. It’s huge, and only getting bigger. The already significant AI market is expected to grow at a rate of nearly 30% yearly through 2030.   

How does AI fit into influencer marketing? Makers of AI tools are scrambling to help both brands and creators be more successful. Here are a few of our favorite benefits and tools, along with a bit of caution. 

Benefits of Using AI in Influencer Marketing & Tools That Help

• Identify more targeted creators. SheSpeaks’ influencer CRM utilizes AI and large-language models – of course layered with human review – to pinpoint the perfect creators for your influencer marketing campaigns by efficiently reviewing their content style, demographics, interests, performance, brand safety and more. 

• Streamline content brainstorming. AI can quickly reach a starting idea for your campaigns, then making those ideas bigger. ChatGPT can help with overarching approaches, while Canva is excellent for content ideas as it can produce 20–30 ideas from a single photo input to give you a sense of the depth of the idea.
• Provide directional insights. Adobe Express can scan TikTok content, helping gauge potential content performance and identify good captions, both of which are helpful indicators of campaign success.  
• Strengthen content. This one is for the creators out there. Midjourney is a program that runs AI photoshopping, fixing any imperfections in content. In order to make content stand out, Lightroom uses AI for photo processing, including scanning and removing people from picture backgrounds.
• Simplify product purchase. A tool like Voila adds affiliate links to products automatically, while ManyChat offers chat automation such as auto DMs, which drive sales by going to users directly, instead of making followers chase down a link in a post or bio.

Cautions about AI in Influencer Marketing

AI offers the ability to enhance content from influencers, but it will never be without risks. 

Marketers face a bevy of legal considerations any time you’re utilizing AI in your work, and influencer is no different. From contracts to content ownership and disclosure, AI is not a do-it-yourself solution for most influencer marketers. Having an influencer marketing team that’s well-versed in utilizing AI in influencer marketing is essential. 

Maybe the biggest caution against using AI in influencer marketing is that it can enhance your programs, but should never be relied on to drive entire campaigns. Authenticity in influencer marketing is what makes most campaigns successful.

And on the authenticity front, there’s currently no substitute for having real creators and experienced teams who know what it takes to make campaigns successful (and sometimes go viral). 

Need help? We’re Here For You

AI plays an increasingly important role in influencer marketing, and the SheSpeaks team knows how to leverage it for campaign success. Send us a message if you’re ready to learn more.