Blog Post

Why You Need To Add YouTube Shorts to Your Influencer Strategy

September 13, 2023

When creating your next Influencer marketing campaign, you’re probably thinking of activating influencers on Instagram and TikTok. They are the hot-ticket social media platforms after all. It’s no secret that Reels and TikTok Videos have changed the game for marketers across all industries.

What you may not be thinking about, is activating influencers on YouTube for short-form video content.

What Is YouTube Shorts?

YouTube Shorts launched in March of 2021 in the US. YouTube Shorts are vertical videos with a maximum length of 60 seconds. The vertical nature of Shorts makes it possible to cross promote from Instagram or TikTok. And YouTube creators have a bit of a leg-up in the industry given their expertise with video content. This makes it good time to talk about how adding this form of content to your marketing strategy could accelerate growth.

The main attraction of YouTube is long-form video content. With the introduction of Shorts, YouTube has been able to hone in on the community-building aspect of its platform, while pushing more reach for creators. Just last year, YouTube shared that 1.5 billion logged-in users watch Shorts every month. (TechCrunch) In comparison, TikTok sits at 1 billion monthly users. We believe that activating influencers across multiple successful platforms can revolutionize your campaign strategies.

Take creator Kalianna Carpenter as an example. Kalianna has amassed nearly 300,000 subscribers on YouTube and has been posting long-form and short-form videos on her channel since 2011.

SheSpeaks recently activated Kalianna on her TikTok account to create a sponsored video which she then reposted to her YouTube channel as a Short. This simple crosspost of content that was already created generated over 47,000 organic views from her dedicated audience.

Once an influencer creates a piece of content that you like, it costs far less to ask the influencer to cross post this content on other platforms vs. creating a whole new piece of content. It’s a highly efficient AND effective way to leverage your influencer content.

If you aren’t pushing for creators on YouTube Shorts, you’re leaving money on the table.

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