Blog Post

Influencers Help Brands Breakthrough During The Crowded Back-To-School Season

October 2, 2023

The Back-to-School season just ended. It is one the busiest and most crowded marketing periods of the year.

Because so many brands are competing for shopper attention at the same time, it can be difficult and costly for brands to stand out.

During this, Back-to-School season SheSpeaks clients used influencer marketing to break through the marketing clutter and capture awareness and sales for their products.

Success with influencer marketing requires smart selection of influencers and great content to support product key messaging.

Back to School Influencer Marketing Examples

This TikTok post for Ling Ling Potstickers received over 100,000 organic views. Tanairi did a great job showcasing the journey of purchasing the product in-store and preparing it at home while keeping her audience engaged with key messages.


#Ad I’m in love with the Chicken and Vegetable Potstickers from @LingLingAuthenticAsianFlavor 😋 This is the perfect restaurant quality meal to keep you going all day! ✨ #Backtoschoolwithlingling

♬ Summer day – TimTaj

Jill’s Instagram Reel for Brita Back-to-College received over 150k organic engagements. This video not only featured detailed product highlights, but also created buzz about the Brita Pitcher by including her college-bound daughter Kendall (famously known for Dance Moms) in her content!

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A post shared by Jill Vertes (@jillvertes)

Rachelle’s Reel for Kotex received over 42,000 organic engagements. Rachelle integrated multiple key messages about the With U She Can program and featured an in-store path to purchase while keeping the video relatable & engaging for her audience.

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A post shared by Rachelle Chapman | Blogger| (@rachelles_wheels)

Back to School as Model for Other Annual Marketing

Insights from successful Back-to-School Influencer Marketing can help inform your strategy for the many other annual occasions on the horizon such as Halloween, Thanksgiving, Holiday, New Year, Valentine’s Day, and Easter.

If you would like to learn more about how influencers can help build awareness and sales for an upcoming promotional season please reach out to Missy Tiller at

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