Blog Post

Meet Lemon8, TikTok’s New Social Platform

May 3, 2023
When Life Hands You Lemons Make Lemon8

We know what you’re thinking. There’s ANOTHER social media platform to learn about and keep up with?! WHY?!

Today’s social platforms are constantly evolving and shifting their focus. For example, creators often discuss how Instagram is no longer a photo platform, it’s weird that TikTok suddenly introduced photo carousels, and Pinterest is now filled with a backlog of content dating back to the early days of the platform!

With all of this shifting, audiences are wanting and expecting innovation. Gen Z wants something different that combines all of their favorite platform elements into one. That’s where Lemon8 comes in.

TikTok’s parent company, ByteDance, has launched a new platform for creators to do what they do best… create various forms of content all in one location. Lemon8 is all about community. As a small platform with lots of potential, creators are thoroughly enjoying what Lemon8 has to offer.

Influencer Content on Lemon8

Influencer Content on TikTok

Lemon8 Influencer

You can post photo carousels, vlog style videos, and tag everything with ByteDance’s in-depth search tool that TikTok has become well-known for! According to AP News, “The app has 290,000 downloads in the U.S., the vast majority of which happened in late March, according to It’s also listed as one of the most popular apps on Apple’s app store.”

What does this mean for marketers?

Nothing yet! While the user base still remains relatively small, it’s recommended that influencers test the platform first to see how viable the app truly is. If this app is here to stay, then marketers should soon follow suit and hop on any relevant trends to get a leg up in the advertising space on Lemon8! As with most new platforms, the early birds get the worms!  So, if you are intrigued by Lemon8 and want to jump on the app to set up an account for your brand, it never hurts to have practice testing the platform.  Also, it can be the easiest time to build your audience while there are still relatively few brands competing for audience attention on the app.

Do you have questions about Lemon8 or how influencers can help build sales for your brand? Let’s talk!

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