Several years ago with the explosion in popularity for the use of influencer marketing as a brand tactic, the FTC began publishing Influencer Guidelines. As influencer marketing evolves so too do the FTC guidelines.
If you are an influencer or a brand that utilizes influencers for marketing initiatives, it is critical to stay up to date on the evolving guidelines.
In November of 2019, the FTC released new updated influencer marketing guidelines that focus on:
- When to disclose
- How to disclose
You can view the new guidelines below.
It is important to ensure a clear understanding of these guidelines and the appropriate use of disclosure for influencer content. We are constantly updating our SheSpeaks influencer programs to reflect updated FTC guidelines so if you have any questions, please feel free to reach out to us at firstname.lastname@example.org.