Episode 158

From Homelessness to Empowerment: Building Community & Confidence with Davida Roach

December 6, 2023

In this episode, we speak with Davida Roach, a successful influencer and creator (Davida’s Diary), about her journey to build a brand, community, and advocacy centered around confidence. 

Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. Her brand is a testament to the hard work and dedication required to build a successful career in the digital space.

Davida delves into the content she shares, focusing on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit, Dear Deanndra, and her very personal connection to the cause. 

We discuss the business aspect of being an influencer,  strategies for monetization, dealing with negative comments, and building a supportive and engaged community

Tune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida’s journey to turn adversity into opportunity and empowerment.

Episode Highlights

  • 3:10 Embracing a fresh start through content creation and community
  • 4:48 Professional content creation, team management and communication
  • 10:58 Promoting body positivy through fashion and building confidence
  • 13:51 Facing negative and toxic comments & social media trolls as a female creator
  • 16:50 The importance of understanding contracts and brand partnerships
  • 19:19 Empowerment through content & community and domestic violence awareness

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