Creator Economy Insights & Trends with Denise Vitola – Part 2: Creator Economy Growth & the Power of Experience
In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive deep into the ever-evolving world of the creator economy. Denise and Aliza discuss the industry’s maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, this episode is filled with valuable information and expert opinions.
This episode is Part 2 of 2. Please listen to Episode 179 for Part 1.
Key Takeaways:
1. Industry Evolution: Influencer marketing is rapidly evolving, with brands and influencers adapting to better understand each other and maximize opportunities in the growing creator economy.
2. Importance of Experience: Success in influencer marketing requires working with skilled partners and learning from past mistakes to execute impactful programs that resonate with audiences.
3. Future Opportunities: As social media storytelling continues to lead, there will be more opportunities for individuals to enter the influencer space and expand beyond traditional content creation.
Episode Highlights:
00:00 Influencer or Creator? Terms used to describe influencers.
06:44 Influencers focus on creating authentic, community-oriented content.
09:41 Investment in the influencer industry bounces back high.
10:57 The importance of choosing influencers carefully, educate and build relationships.
20:17 Perspective on partnerships and influencer programs.
22:54 Alignment with best partners crucial for success.
25:37 Experienced insight needed for navigating industry challenges.
28:23 Investing in building deep relationships with creators.
32:02 Future of social media influence in question.
34:42 Influencer work requires dedication and persistence.
More About Denise
Denise Vitola has over 20 years of award-winning, branding and integrated marketing experience. She is the former VP of Brand Integration PR, Social, and Influencer for Bayer Consumer Health.
She has worked on integrated, social, influencer and holistic marketing campaigns and has built her reputation on promoting brands to take risks that drive innovative and on strategy ideas that have new media, digital and social at the core.
She was honored by PRWeek as one of the “40 Under 40” PR Professionals, and as PRNews Top 25 Women in PR, 2016 Stevies Award/American Business Award for Executive and Woman of the Year.
She is well known for delivering big brand and awareness building campaigns with an expert knowledge on consumer insights and spending habits and how it intersects with pop culture and social media. She has spearheaded award winning programs – one of the campaigns she developed with her team for Abbott Nutrition, Similac Sisterhood of the Motherhood won PRWeek’s Campaign of the Year.
[Source: LinkedIn]
Links & Resources
LinkedIn: https://www.linkedin.com/in/denisevitola/
https://www.vitolastrategies.com/
https://www.instagram.com/deezworkoutz/?hl=en
