Episode 179

The Latest Creator Economy Insights & Trends with Denise Vitola: Part 1

May 23, 2024

In today’s episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing – the TikTok ban,  the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable insights and offers a unique perspective on how creators can adapt and thrive in this ever-changing environment.

This episode is Part 1 of 2.

Episode Highlights

The Evolution of Influencer Marketing: How influencers have reshaped marketing strategies. Denise shares her journey from PR to her current focus on influencer marketing, providing a unique vantage point on the industry’s transformation.

TikTok Ban Insights: We discuss the recent TikTok ban, the concerns and potential impacts on creators and audiences. 

The Role of AI in Social Media: We discuss the ethical implications and the need for regulation. 

LinkedIn for Creators and Brands: We discuss the potential of this professional network as a space for creator and influencer marketing. 

More About Denise

Denise Vitola has over 20 years of award-winning, branding and integrated marketing experience. She is the former VP of Brand Integration PR, Social, and Influencer for Bayer Consumer Health. 

She has worked on integrated, social, influencer and holistic marketing campaigns and has built her  reputation on promoting brands to take risks that drive innovative and on strategy ideas that have new media, digital and social at the core.

She was honored by PRWeek as one of the “40 Under 40” PR Professionals, and as PRNews Top 25 Women in PR, 2016 Stevies Award/American Business Award for Executive and Woman of the Year.

She is well known for delivering big brand and awareness building campaigns with an expert knowledge on consumer insights and spending habits and how it intersects with pop culture and social media. She has spearheaded award winning programs – one of the campaigns she developed with her team for Abbott Nutrition, Similac Sisterhood of the Motherhood won PRWeek’s Campaign of the Year.

[Source: LinkedIn] 

Links & Resources

LinkedIn:  https://www.linkedin.com/in/denisevitola/

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