Episode 171

Influencer Insight: Authentic Approach to Content Creation & Brand Partnerships

March 13, 2024

This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax or legal advice. Please consult with your own advisor for such advice.

In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page “Raising Twin Boys.” Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan’s brand partnerships and how she selects the right brands to collaborate with.

Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content.

This episode offers insights into brand partnerships, and the importance of authenticity in content creation.

Episode Highlights

  • Megan’s journey into content creation and becoming a full-time influencer
  • Understanding the audience: Connecting with moms and sharing relatable content
  • Monetizing: The role of brand partnerships and affiliate marketing
  • Navigating the challenges of judgment and criticism as a mom influencer
  • Long-term brand partnerships and the importance of authenticity
  • The impactful partnership with Prudential and the personal relevance of financial planning for women
  • Future content plans

Links & Resources

Meghan: https://www.instagram.com/raisingtwinboys/

Prudential Retirement Checklist: https://on.pru/7_RET2023

Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional

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