Episode 207

Inside the Shopper’s Mind: What Every Brand Needs to Know

August 7, 2025

Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down.

As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life balance as a parent and professional.

Episode Highlights

• How retail media is reshaping the marketing funnel.
• What shoppers really want in-store.
• The role of AI in measurement and optimization.
• Why social content is showing up in TV ads.
• Advice on career growth, failure, and finding your voice.

Links and Resources 

Connect with Cyndi Loza on LinkedIn

Connect with Path to Purchase Institute on LinkedIn

Learn more about Path to Purchase Institute

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