Blog Post

Q1 2024 Women’s State of Mind Study

February 13, 2024

Amidst the upcoming presidential election, concerns about the economy and unrest in multiple areas around the world, SheSpeaks fielded it’s Q1’24 Women’s State of Mind Study.

While macro economic indicators remain strong for the US economy, the latest SheSpeaks 2024 Women’s State of Mind survey indicates that women do not feel confident about the US economy. 

Top Line Study Findings

Below are are some highlighted insights that emerged from our study.

The country is headed in the wrong direction

Women overwhelming believe the country is headed in the wrong direction, up 40% from Dec 2023

The 2024 Election is still wide open

41% of women say they are undecided about who they will vote for in the 2024 election

Women are increasingly concerned about the economy

51% think the economy is getting worse, up 34% from 2023

In addition to the economy, national security & healthcare are the two biggest issues for the 2024 election

Top 4 issues for the 2024 election are:

  • Economy (61%)
  • Healthcare (53%)
  • National security (46%)
  • Social issues, including abortion rights (44%)
  • Lowest on the list: Climate change (22%)

While declining in importance, Network TV is still the #1 news source for women.

Online (#2 news source) has eclipsed Cable News, which is now tied with Social Media as the #3 news source

SheSpeaks will continue to field studies and share insights throughout 2024. If you have a question that you would like to add to an upcoming study, please contact us at


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