Blog Post

Super Bowl + Influencers for the Win!

February 8, 2024

Brands are increasing their influencer marketing budgets, and this year at the Super Bowl, influencers will take center stage…the social media stage!

By utilizing influencers, brands have the opportunity to engage creator audiences where many of them are; social media.

SheSpeaks is activating influencers for a few Super Bowl campaigns now. Influencer content for  Super Bowl posts have performed well on key performance indicators like Engagement Rate, Click Thru Rate and Views.

Here are a few winning post examples and why they work!

Stephanie Gigliotti @stephgigliotti for Mars Wrigley

Stephanie is known as a “tipster” and shares tips and tricks to make moms’ lives easier! In this post for the Superbowl she shares advice on how to avoid making “3 Game Day Rookie Mistakes”. This post is resonating with Stephanie’s audience and has racked up over 2 million views!


#ad Host a party like a pro and avoid these rookie game day mistakes! Stock up on SNICKERS, M&M’S, and TWIX at Walmart ahead of the game! Tap the link in my bio to add these favorites to your @Walmart cart so you’re ready for your Super Bowl LVIII party! #RookieMistakes #SNICKERSSuperBowlLVIII #Walmart #SponsoredByMarsWrigley @snickers © 2024 Mars or Affiliates

♬ Upbeat Uplifting Acoustic – Evgeny
Melissa Baswell Williams @bubbyandbean for Mars Wrigley

This post has an Engagement Rate 16.4% which is well above the 12% benchmark. We believe that it works because the post works seamlessly with Melissa’s usual content about hosting and entertaining. In the post Melissa shares Superbowl party tips which her audience has come to expect from her.

View this post on Instagram

A post shared by Melissa Baswell Williams (@bubbyandbean)

Jasmine Quirple (@Welcomingsavannah) for Mars Wrigley

Jasmine was able to create an engaging post that displayed the brand’s products in an enticing format that made click to purchase a snap!  The post has a very strong click thru rate (CTR). The CTR on this post is over 6.5% well over the .90% benchmark!

View this post on Instagram

A post shared by Jasmine Quirple • Motherhood – Lifestyle (@welcomingsavannah)

The key to winning content is to allow influencers to authentically create posts that will engage and excite their followers. By creating “scroll stopping” content, influencers are helping brands stand out during the crowded Super Bowl.

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