March 17, 2020 SheSpeaksInc

REPORT: Women React to COVID-19

In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.

Two separate surveys were fielded:
– March 9th-11th 2020 and 1,369 respondents completed the survey
– March 13th-15th 2020 and 1,357 respondents completed the survey

The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.

• Women Will Continue to Shop: While SheSpeaks members are already avoiding international travel (61%), public transportation (52%) and sports events (49%), few respondents are avoiding grocery stores and warehouse clubs: only 9%

Attitudes about the coronavirus are changing quickly: in the three days between the surveys, members noted increasing concern about the virus  while fewer members believed the media is overhyping the situation. 61% of respondents in the first survey report that their life had not changed due the virus, three days later that number was down to 43%

They Are Spending More Time At Home & Online: As respondents tracked the virus, they reported increases in visiting online news sites (38%), staying at home (37%), watching the news on tv/cable (33%), and talking to friends and family virtually (26%)

Schools Get High Scores But Trump Does Not: Of institutions responding to the pandemic, respondents believed that schools and universities had performed best.  The President and State and local governments scored the worst.

As the pandemic evolves, and as we as marketers adjust our work, we’re always interested in talking to fellow practitioners about how best adapt to this new environment. If you have an idea, a question, or would like to suggest additional questions that we can incorporate in our ongoing consumer research, please do not hesitate to reach to Carol Milliron, at carol@shespeaks.com.