TikTok Drives Return on Creative (ROC)
Compelling creative content makes a difference. Frequently it’s the difference between your content driving strong engagement and falling flat.
Good content can achieve great results in a crowded market simply by using audience understanding to build empathy and resonance with customers. Something that influencers do day in and day out.
Because influencers constantly interactive with their audiences, they understand them. This helps influencers create content that is benefit focused. Whether this is a sponsored or non-sponsored post, influencers know how to connect with their followers.
TikTok Knows Connection
We recently attended a TikTok Partner Agency event with featured Ipsos research that focused on the power of real connection. Topics included influencer driven advertisements that focused on empathy and the subject of “fitting in,” which can increase memory retention by 132%.
Ipsos analyzed 1,800 high performing video ads on TikTok and found that users want content that connects with them.
Beyond just establishing a connection, ads with resonance motivate the viewer.
- TikTok users are 1.5x more likely to make a purchase
- 65% of TikTok users report feeling better when exposed to a variety of material
- 83% of TikTok users trust brands they encounter on the platform
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Return on Creative
The better business results that come from investing in creative content is also known as the Return on Creative (ROC).
In order to convert on the potential purchasing power on TikTok, brands can see the ROC by focusing on relatability, variety, storytelling, and credibility, creating resonance with viewers. Here’s how:
- Organic content is essential. It makes brands feel less intrusive and helps them blend into TikTok’s ecosystem, allowing users to feel like they’re being recommended something, as opposed to sold.
- By investing in creative content brands can achieve significant growth by exceeding audience expectations and emphasizing empathy and resonance.
- Choosing the creative option for marketing will lead to better results. Brands can achieve significant growth by exceeding audience expectations and emphasizing empathy and resonance.
Other social platforms are successfully using influencer lead creative to drive ROC like this example on Instagram.
Influencer marketing is the perfect blend of benefit driven creative content. Influencers understand their audience, know what it takes to make content succeed, and have the ability to get creative with their advertising.
Ready to see your Return on Creative?
If you’re ready to boost your ROC, send us a message!
