In the world of digital marketing, there are many different strategies and tactics that can be employed to reach a brand’s target audience. One such strategy is working with influencers. But what if brands could take their influencer outreach one step further? Enter: influencer whitelisting.

By whitelisting influencers, you can ensure that your message is reaching the most relevant and qualified individuals. And the benefits of doing so go beyond just increased ROI; whitelisted influencers can also help to humanize a brand and create stronger relationships with customers. Let’s take a deeper look into whitelisting.

What is influencer whitelisting?

In the world of influencer marketing, whitelisting is a term that is becoming increasingly more popular. But what does it mean? Influencer whitelisting is the process of granting advertising permissions to brands or partners to use an influencer’s social handles, content, and audience targeting to achieve unique campaign goals. The process of influencer whitelisting ultimately allows brands to work with influencers who create engaging content and who connect with an audience that is receptive to social recommendations. 

What are some of the benefits?

Influencer whitelisting gives your brand the ability to dark post. Dark posts are paid Facebook and Instagram ads that do not show up on influencer feeds, but appear as ads to the users you are specifically targeting. The ability to create influencer dark posts allow brands to optimize influencer content across target audiences. What this really means is that advertisers no longer have to rely on organic posts to deliver results. Dark posts also have the potential to reach a larger audience than an organic post, since you can target specific users with these ads. If you’re looking for a way to get more out of your influencer marketing campaigns, whitelisting and dark posts are definitely worth considering.

Whitelisting also gives your brand full control over targeting. You can create custom audiences, look-alike audiences, and more to reach your target with whitelisted influencer content. This means that you can ensure that your campaigns and content are reaching your target audience based on your campaign objective. 

Another benefit of whitelisting? The opportunity to test and learn. The test and learn approach is a key part of any successful marketing campaign. By whitelisting influencers, you can test their performance within your target audience and see how they compare to your other marketing objectives.  Additionally, whitelisting allows you to see how your influencer content is performing compared to your brand ads. This data can be invaluable in understanding what content resonates best with your audience and how to optimize your overall marketing strategy. In previous SheSpeaks campaigns such as this Finish example, we’ve seen influencer content outperform branded content.

If you’re looking for a way to scale your influencer marketing program and drive real results, consider influencer whitelisting. It’s an effective way to combine the best practices of paid social media with the authentic and scalable content created by social influencers.

If you have questions, or want to learn more about influencer whitelisting, please feel free to reach out to claire.reed@shespeaks.com.