Encourage Gen-Z  shoppers to consider Burt’s Bees in their skincare routine through trendy influencer content on TikTok.

SheSpeaks utilized TikTok influencers with 300k+ followers to introduce Burt’s Bees Sensitive line to their audiences. This was a new venture for the brand in the clean beauty space at Walmart. Thus, it was important to source influencers with sensitive skin so that they could speak authentically to the product. Our Influencers engaged their audiences by sharing personal anecdotes and experiences surrounding their skincare journey that showcased their vulnerability. Each influencer created two TikToks to show their skin progress over time. This also increased exposure within their audiences, built credibility for the brand partnership, and drove organic engagement rates in the double digits.