Utilize influencers to create Target-exclusive content that drives sweepstakes entries and purchase of Heinz condiments at Target.

SheSpeaks engaged influencers to create blog and social content to showcase their enticing burger creations featuring Heinz condiments at Target. Influencers encouraged their followers to enter the Heinz Art of the Burger contest and purchase Heinz condiments at Target. The campaign leveraged an add-to-cart link, so consumers could easily add Heinz condiments to their Target carts.