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Case Study
Finish Reluciente Detergent
Goal
Finish Detergent needed to convince Hispanic consumers that Finish could clean dishes just as well as hand washing.
Results
A selection of Hispanic-American influencers created delightful stories demonstrating how Finish Detergent gets their dishes just as sparkling clean as hand washing, making the chore of handwashing a thing of the past.
Platforms Activated
