Inspire Kroger and Albertsons shoppers to recreate the feeling of eating out at home with The Cheesecake Factory At Home™ “Brown Bread”

With mission to drive awareness of The Cheesecake Factory At Home “Brown Bread”, SheSpeaks engaged Micro, Mid, and Mega influencers to create an assortment of dinner/recipe-focused content on Instagram and TikTok featuring the product. In order to capture a large market, influencers were selected at several of the Kroger and Albertsons local stores such as Ralphs, Fred Meyer, King Soopers, Vons, and Jewel. SheSpeaks also partnered with SmartCommerce to create special add-to-cart links that utilized geotargeting to send shoppers to the participating retailer closest to the their zip code. This strategy garnered more than 31 million impressions and over 3 million engagements.