Engage influencers to create original social content that both highlights the benefits of Gatorade Zero with Protein AND encourages shoppers to register for the Walmart exclusive workout event with Cassey Ho.

Having each influencer post multiple times allowed us to keep up momentum during the campaign period. Content from the 5 creators plus SheSpeaks included Instagram posts, an Instagram Reel, Instagram stories, Facebook posts, a TikTok, Tweets and pins. We structured the cadence of posts to push out fresh content every few days. Creators used the registration bit.ly in their Instagram bios for 48 hours after sharing their in-feed posts, and linked it within their IG stories. 9 amplifiers shared influencer content on Facebook, Twitter and Pinterest, increasing the reach of the content, and Paid Media drove to the event registration page.