Case Study

Glad Cherry Blossom Product Launch


Utilize influencers to share fun and shoppable moments that inspire their Gen Z and Millennial followers to purchase Glad ForceFlex Cherry Blossom trash bags at Walmart during a modular reset. 


To reach the Gen Z and Millennial target audience for these fun, pink trash bags, SheSpeaks deployed a trending video content strategy. Over 85% of the content created for the campaign was video content in the form of a TikTok or Instagram Reel. We engaged 20  influencers in different spaces. Our 13 TikTokers included influencers that specialized in fashion, organization, apartment decoration, classroom tips, and kitchen inspiration. Influencers were encouraged to lean into trending themes. The content garnered millions of views with some TikToks earning an engagement rate of over 200% thanks to the power of the TikTok “For You Page” algorithm! 

Platforms Activated
At a Glance
142% of goal
192% of goal
714% of goal
Video Content