Partner with  influencers to showcase all aspects of fatherhood beyond playing (cleaning, dishes, and laundry) to celebrate the Dads who get it done, highlighting the Fair Play system and featuring P&G products.

SheSpeaks engaged Micro, Mid-Tier, and Macro influencers to create content that celebrated dads who “get it done” around the house. Influencers introduced the Fair Play system, showcased P&G products and encouraged their followers close the chore gap. Influencer content was amplified via organic influencer sharing, paid media and the SheSpeaks Community Activation giveaway. 

The campaign exceeded the engagement goal  by over 500%!