Blog Post

Halloween Influencer Content That Delivers Scary Good Results!

October 24, 2023

The Halloween season is here! It is a very crowded time in the marketing calendar with many brands competing for shopper attention.

Influencers are proving to be a successful tool for brands who are looking to stand out during this crowded season.

We’ve put together some Halloween content that delivered strong results for our clients this year.

Little Bites Snack Board

This is a great Snack great example of working a popular organic theme into sponsored content that resulted in a 45% Engagement Rate! Cherish’s content was fun, easy to follow along, and displayed the hero products in an aesthetically pleasing layout!

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A post shared by Cherish Larsen – Seasonal/Holiday Favorites! (@cherish.larsen)

Little Bites Stop Motion Halloween Board

Rachael’s adorable stop-motion Halloween snack board creation was highly engaging as viewers watched the process of putting together delicious treats while Rachael highlighted the hero products.


#AD If you want to be the fun mom for Halloween, but don’t want all the extra work, add @littlebitessnacks Little Bites to your @kroger shopping cart, with your favorite orange fruits, and make this easy breakfast board! The Jack O’ Lantern #LittleBitesatKroger Breakfast Board takes moments to throw together, and kids love it! Not only are Little Bites the perfect candy substitute for Halloween, they make for a fun addition to any breakfast or snack board. Perfectly portioned, lots of flavor options, taste great, and have no high fructose corn syrup and zero (0) grams of trans fat per serving, that is a parenting win!

♬ Halloween / Suspicious / Pumpkin / Orchestra(1100535) – makoto aiba
Mars Wrigley Halloween Movie Night

Tabitha’s Halloween Movie Night reel is the perfect balance of taking a storytelling approach while still producing product-forward shots.

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A post shared by Tabitha Blue | Mom + Travel + DIY Home Creator (@tabithablue)

Mars Wrigley DIY Boo Baskets

Melissa utilized the products to create  “save-worthy/ share-worthy” content with  DIY Boo Baskets. This is a great example of sponsored content that provides value to shoppers!

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A post shared by melissa fogelstrom ✨ a Magical Mess® (@a_magicalmess)

As the spooky holiday season kicks into gear, consider how influencer content can help your brand stand out and drive sales.

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