As social media has matured, the prevalence and effectiveness of influencer content has skyrocketed. It’s no wonder that brands are clamoring to figure out how they can tap into this powerful marketing tool. But you can go beyond simply incorporating influencer content into your existing organic earned media strategy.

Here are four ways to get more out of influencer content and take your marketing efforts to the next level.

1. Paid Social
2. Programmatic Media
3. Brand Owned Sites & Social Channels
4. Retailer Owned Sites & Social Channels

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Take a look at some recent examples from our clients:

• Building a Better Retailer Brand Page with Hershey’s Influencer Content
• Finish Dishwashing Detergent – Paid Media
• Coca-Cola Halloween on Samsclub.com

Simply put, influencer content can take your marketing efforts to the next level. Paid social media, programmatic media, brand/retailer owned sites and social channels are all great ways to extend the reach of your influencer content, driving awareness, engagement and ultimately more sales. 

If you’re interested in learning more about how your brand can use influencers beyond sponsored posts, contact us today. Our team is happy to help! Email us at claire.reed@shespeaks.com