How Sampling+ Helped Drive 345% Purchase Intent Lift
It’s been a couple of months since we launched Sampling+, a new offering that harnesses the power of influencer marketing to supercharge your product sampling efforts.
Today, we wanted to share an example of Sampling+ in action, how it drove big results for one of our partners, and some tips for activating a Sampling+ program for your brand.
Sampling+ In Action
When Tasty Bite wanted to build awareness and sales of their easy to prepare meals for the busy home cook, SheSpeaks developed a Sampling+ program designed to drive sample redemption, product reviews and purchase intent.
First, we partnered with the perfect micro and mid-tier influencers to create mouth-watering social content and supported with a paid media campaign to drive sample demand among hungry audiences. Then, we tapped into our SheSpeaks community of thousands of shoppers to distribute additional samples, create ratings and reviews that were pulled into brand and retailer websites, and capture user-generated content that was shared across social.
Influencer posts across Instagram, YouTube, and TikTok received over 1 million engagements (10.1% engagement rate), while community members submitted more than 4,200 glowing reviews. And a SheSpeaks brand lift study revealed an incredible 345% increase in purchase intent.
Read the full case study here.
How to Drive Big Results for Your Brand with Sampling+
Pick the right time to activate. A Sampling+ program can work for your brand at almost any time, but here are a few key moments that stand out:
- New brand or product launch
- Product innovation relaunch
- Introduction at a new retailer / new store location
- Launch of a subscription service
- Key seasonal moment prior to typical consumer purchase cycle
Utilize content across all marketing channels. Sampling+ programs include content usage rights so you not only distribute samples, but can also gather content that can be used across your paid, owned, and earned marketing channels. This creates a cohesive overall campaign and gets you the most mileage out of every piece of content.
Trust the process. We’ve activated more than 1,000 influencer programs that have driven big results for brands of all sizes. Sampling+ was developed to address the shortcomings of traditional product sampling by layering in the authenticity and precision targeting abilities of influencer marketing to drive stronger conversion and build brand loyalty so shoppers come back to your brand again and again.
Let Us Help You Amp Up Your Product Sampling with Influencers
If you’re ready to explore what a product sampling program looks like when it’s powered by influencers, send us a note and we’ll build a program customized to your needs.