In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are showcasing what’s working for Kraft Heinz’s Art of the Burger campaign and Glad’s new Cherry Blossom Trash Bags. We’ve got a great mix of content including TikToks, Instagram Reels, and static posts. Each element in these campaigns features an Add-to-Cart URL that adds the product directly into shoppers’ online Walmart shopping carts.
Let’s take a look at some of the content.
1. @Cooking.Con.Claudia’s TikTok Burger Masterpiece
This TikTok has already gained over 10k views! The influencer content features the several Kraft Heinz products in a simple and enticing way – we love how delicious the Heinz BBQ sauce looks when she drizzles it on! Another great thing about this content is the ease of shopping for all of the products she’s featuring. All the followers have to do is click the link in her bio, and all of the key ingredients will be added to their Walmart.com shopping carts.
@cooking.con.claudia Making my delicious Burger masterpiece using Heinz condiments. Coleslaw is made with @Heinz_US Miracle Whip, it's so rich and creamy, then topped with Heinz Kansas City Style BBQ Sauce 🤤 Make sure you click the link in my bio to add these Heinz products to your @Walmart cart and you too can create your own burger masterpiece. #ad #HEINZARTBURGER #walmart ♬ original sound - Claudia
2. @withlove_tere’s Static In-Feed Instagram Post – A burger fit for a magazine!
While quick form video content is still a hit, static images like this one from @withlove_tere are absolutely beautiful. She truly made a burger masterpiece – nailing the campaign objective on the head. Even her followers agree, with comments such as “Oh my goodness. That looks EPIC!”, “Heinz products are really great 🔥“ and “This looks like it could be in a magazine 😍”. Her content also featured the add-to-cart URL.
3. @vannie.beauty’s Instagram Reel for Glad Cherry Blossom Trash Bags
We have had so much fun creating content with our influencers for the Glad Cherry Blossom Trash Bag campaign. The pop of color and fabulous scent make it easy! This mother daughter duo just adds to the fun – what girl mom doesn’t need pink trash bags? As Instagram is prioritizing Reels within their algorithm, it’s a great tactic to include in your influencer campaigns.
We love the variety of content SheSpeaks influencers create for brands. Not only is the content creative and engaging, it’s also driving sales. By adding the Add-to-Cart URL to any piece of influencer content, your shopper is one step closer to purchasing your product.
If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to Missy.Tiller@shespeaks.com.