Influencer Content That Works: One Product, Three Targets
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are showcasing what’s working for KinderLyte at Walmart. One unique thing about this campaign is that we have three different targets for one product. Influencers in each target group focused on how the KinderLyte Electrolyte Solutions benefit their lifestyle.
Let’s take a look at each target and their content.
1. The Athlete: @morgannstewartt
One of the primary targets is an athletic teen/adult needing to rehydrate after a workout. Being a college athlete running track for Baylor, @morgannstewartt fits that perfectly and created an engaging TikTok showcasing her post practice routine.
2. The Socialite:
The second target included in this campaign is the socialite, someone looking for rehydration after a fun night out – a “kinder” morning! @morganleighwillett showcases the product benefits in her TikTok video and makes it easy to purchase for her followers by featuring an add-to-cart link in her bio.
3. The Mom: @mummy_anite
Our final target for this campaign is the millennial mom who needs to rehydrate hers kids after sports or while sick. @mummy_anite showcases the product and their benefits with her kids while on “soccer mom” duty. As she mentions in her post, KinderLyte is great to have on hand for multiple occasions (we stocked up at SheSpeaks!)
Not only do we love the variety of content SheSpeaks influencers create, we value the different and wide range of audiences they can target and reach. Whether you’re trying to reach Gen Z, Baby Boomers, or anyone in-between – the SheSpeaks community can do that.
If you have questions, or want to learn how influencers can help your brand succeed, please feel free to reach out to claire.reed@shespeaks.com.
