In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.
This week we are embracing the holiday season and showcasing several TikToks featuring holiday centric items. Two of the campaigns featured are Hallmark Holiday and Keurig Winter Flavors.
Let’s take a look at some of the content.
1. @tabitha.blue‘s TikTok for Hallmark Holiday at Walmart
The Hallmark Holiday campaign tapped into a diverse group of influencers – Walmart shoppers in various life stages including young families, families with older children, baby’s first holiday, young couples, etc. The campaign played up the nostalgia and traditions associated with Hallmark Keepsake Ornaments, cards and gift wrap. With six children of her own who love classic holiday traditions, Tabitha was a perfect fit for this campaign. Her TikTok authentically showcases the exclusive Hallmark ornaments found at Walmart that she chose for each of her children. With over 365k views (that’s a 900% engagement rate!) we’d call this TikTok a success!
@tabitha.blue Are you team “get a special ornament each year”? #ad Since we’ve been in our home, we gift each of our kids a @Hallmark ornament for their trees each year and it’s been SUCH a fun tradition. Once we put up our tree, they get to open their new ornament for the year and I love watching their faces light up! This year, I found everything I needed — including all the Hallmark gift-giving essentials and exclusive ornaments that are seriously perfect for each of my kids — at @walmart!! Check out the link in my bio for more info! #Hallmark #Walmart #Holiday #Christmas #HallmarkOrnaments #HolidayswithHallmarkandWalmart ♬ original sound - TabithaBlue
2. @aldentediva‘s TikTok for Keurig Winter Flavors at Walmart
As a cookbook author, recipe developer, and coffee lover, Tara Ippolito of @aldentediva was a shoe-in for the Keurig Winter Flavors campaign. As a mega influencer with over 1 million followers, the content reached her large and loyal audience. As an everyday user of a Keurig brewer, the content was also extremely authentic to her followers as they know she regularly drinks Keurig pods. We love how she featured so many of the unique holiday flavors, including the exclusive Walmart flavors! With over 1.6 million views (120% engagement rate) we are extremely pleased with these results.
@aldentediva #AD Click the link in my bio to get these delicious @Walmart flavors to pop into your @Keurig! Available Nov-Jan. Don’t miss out ☕️ #KeurigWinteratWalmart ♬ original sound - Tara “T” Ippolito 💜
The holidays are officially upon us and these campaigns are really putting us in the spirit. We love the way people are sharing their holiday traditions and content on TikTok, especially our SheSpeaks influencers! With its short videos and easy-to-use editing tools, it provides a platform to express themselves in new and interesting ways.
If you have questions, or want to learn how influencers can help your brand succeed with content for any season, please feel free to reach out to email@example.com.