Blog Post

Male Influencers Step Up: Content That Works!

April 25, 2024

In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate engagement.

This week we are talking all about the men and showcasing a few pieces of content by male influencers who showed up and showed out in our campaigns. Yes, we know we are SheSpeaks but we also can utilize male influencers who have a voice as well!

Let’s look at some of the content & hear it for the boy! (Footloose anyone?!)

@Fishing_with_yakpak for @rticoutdoors

We love how Thomas Kelly authentically captured how RTIC is built for all terrains. He emphasized the retailer and product in an approachable and clever way and made us viewers crave an ice-cold beverage while enjoying the outdoors.

View this post on Instagram

A post shared by Thomas Kelly (@fishing_with_yakpak)

@YouBarefootNeighbor for @Boursin Cheese

An easy AND delicious recipe? Your Barefoot Neighbor did just that! He took the simple snack and made it into a creative crowd-pleasing appetizer! This nailed exactly what the client was looking for with promoting the new bites.


#ad Let’s make BLT Dip with #BoursinBites @Boursin Cheese at @target Recipe: mix together 1/3 cup mayo and 1/3 cup sour cream, and ½ tsp ranch mix. Cut 1 lb cherry tomatoes and add to the mayo mixture, with most of a lb of crumbled bacon (reserve a handful for garnish). Add in one 4.23 oz container of Boursin Bites Garlic & Fine Herbs and fold together. Serve with crackers, pita chips, or over toasted crostinis. Drizzle with balsamic glaze if desired. Click the link in my bio to shop! #bltdip #blt #appetizers #partyfood #fingerfood

♬ original sound – Your Barefoot Neighbor
@Lilmanlife for @Stewart_Pet

The owner of Benji the Bernedoodle told a story with Stewart Pet to create buzz around the tasty and simple treats. Yes, the story being told is captivating, but the best part about this content is the imagery Andrew Laske (Benji’s dad) captured rollerblading in Santa Monica that would easily stop you from scrolling to see what this is all about.

View this post on Instagram

A post shared by Benji The Bernedoodle (@lilmanlife)

@Michaelartisma for @Starburst

Michael delivered exactly what was needed for a little ‘pink me up’. He expressed individuality and finding little joys in life for the Mars Wrigley Starburst campaign. The video he created could keep viewers engaged from start to finish with the product placement and mesmerizing art he was bringing to life while telling his story.

View this post on Instagram

A post shared by Michael Artis (@michaelartisma)

Want to Work With Us?