Episode 154

Balancing Life & Content Creation as an Influencer Family

November 8, 2023

What is it like when your family’s life is on display on social media or your kids aspire to be influencers?  On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram to talk about her family’s life as influencers. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys.

In this episode, we delve into:

  1. Setting boundaries as a family influencer when your children are part of your content creation.
  2. How Anite’s followers have played a role in and come along on the journey of raising her boys through online engagement.
  3. Choosing the best platform for monetization: Instagram, TikTok, or YouTube?
  4. The upsides and downsides of going viral in the influencer world.
  5. The necessity of developing a thick skin for success in the influencer business.

Key Links & Guest Resources

Follow Anite:
Instagram: @mummy_anite
TikTok: https://www.tiktok.com/@mummyanite

Episode Highlights

  • 2:50 How Anite’s Content Grew From Posting Family Life To Such A Strong Community
  • 5:32 What are The Boundaries of Having Your Kids Online?
  • 7:50 The Pros and Cons of Going Viral
  • 10:06 What’s Best For Monetizing: TikTok, Instagram, Or Youtube?
  • 13:14 How Do You Monetize As A Content Creator?
  • 16:4 Anite’s Best Tip On How To Go Viral
  • 19:37 What Work Really Goes On Behind Being An Influencer?
  • 23:0. Do Female Creators Face Different Challenges Than Men?

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