Episode 174

How Has Social Media Changed the Way We Approach Beauty & Skincare? (Part 1)

April 17, 2024

In this episode, Aliza sits down with social media expert Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement.

**Creators vs. Influencers:**
 What’s the difference between a creator and an influencer? Learn from Mimi’s expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape.

**Skin Deep Strategies**
Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and  ‘TikTok-educated’ users.

 **Gen Alpha Waves:**
The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a “TikTok made me buy it” culture prevails, potentially exposing younger audiences to products beyond their needs.

Links & Resources

Follow Mimi on Instagram:

MB Social:https://www.mimibsocial.com/

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