What is the Secret to Building a Community?
In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy.
Episode Highlights
1. Origin Story: How Taz and Alessia’s collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following.
2. Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community.
3. Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok.
4. Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales.
5. Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network.
6. Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms’ evolutions influence content strategies.
7. Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms.
Links & Resources
App: https://www.tazandalessia.app/
Instagram.com/teamtandaapp | Tiktok.com/@teamtanda
Joint accounts: Tiktok.com/@tazandalessia | Instagram.com/tazandalessia
