Episode 176

What Does the TikTok Ban Really Mean? with Babbleboxx CEO, Sherri Langburt

May 1, 2024

In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for diversification of content. 

What We Discuss:

  • TikTok Ban: We discuss the recent legislation that could lead to a ban on TikTok unless it is sold within the next nine months. 
  • Creator Reactions: Creators are generally calm about the potential ban, but some are considering diversifying their content across other platforms like YouTube Shorts, blogs, and email lists.
  • Brand Perspectives: Despite the potential ban, brands should continue to activate on TikTok as long as it remains functional and retains consumer attention. 
  • The Importance of Diversification: Sherri emphasizes the importance of not relying solely on one platform. She mentions that successful long-term creators have diversified across multiple platforms and built their own email lists.
  • Other Social Media Platforms: Discussion on platforms that might be overlooked, like Pinterest and Facebook Groups. Sherry notes the potential of these platforms for community building and marketing.
  • Retail Media Networks: Sherry highlights the emerging trend of retail media networks where large retailers offer advertising and marketing opportunities. This could be a significant opportunity for brands and influencers.

Links & Resources:

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