If you’ve spent the past week diving into your Spotify Wrapped, you’re probably already in reminiscing mode (whether you love it or hate it). Since Spotify is honoring top creators and content of 2024, we thought we would do the same by sharing some of our favorite influencer content.

So in today’s SheSpeaks Wrapped, we’re highlighting five standout pieces of content that made our 2024 unforgettable, either because of their strong results or creative content.

Lets take a look at some content! And if you’re really into reminiscing mode, feel free to check out some of our favorite mom and dad content from earlier this year.

Mars Wrigley Easter @realdadofgenius

Drew Dixon creates humorous and fun family influencer content that highlights relatability and lighthearted relationships. In this creative campaign from Mars Wrigley, Drew and his wife inspired fathers to think outside the box to bring joy to their families while making Easter baskets for kids. It’s clear that his followers couldn’t stop watching!

Engagements: 161K+

RTIC Launch at Walmart @fishing_with_yakpak

Thomas Kelly took a comedic approach to showcase all of the features of the RTIC wheeled cooler that launched at Walmart earlier this year. With quick editing cuts and an engaging voiceover and visuals, the reel promoted the product’s quality, convenient design, and affordable price. The content performed well organically, and exploded when paid was added to the mix, blowing our paid benchmark out of the water.

Paid Engagement Rate: 60% (7,794% over benchmark)

Monbébé Launch at Walmart @pineconesandpacifiers

The first three seconds of Jessica Conboy’s video showed the Monbébé 360 Travel System’s versatility with an engaging, trending “POV” hook to drive viewership. It quickly wracked up over 80k shares, and the virality continued as viewers admired the product and shared this with friends and family.

Total Views: 4.9 million (67.7x the creator’s audience)

The Cheesecake Factory at Home Mother’s Day @thatnursecancook

Helena Faustin made mom the center of everything in this heartwarming Mother’s Day influencer content with a throwback photo that helped viewers create a heartfelt connection to The Cheesecake Factory’s famous brown bread. She whipped up an easy-to-follow meal accompanied by her memories, with content reaching far beyond her following.

Engagements: 1.8 million; Link Clicks: 5,000+ 

Dreyer’s Ice Cream Summer @Isabel.Wherry

Isabel created an effective balance of shots with strong product / retailer branding coupled with less branded organic clips of her family creating summer memories with the help of Dreyer’s ice cream snacks. She received 2x more views than her number followers, making it clear that the TikTok audience was hungry for some sweet summer content! 

Views: 209,000; Engagements: 1,700+ 

Brunch with Your Bestie Popup @sidneymarieduke

Showing that local influencer content can drive traffic, brand loyalty, and samples, Sidney Duke and her dog Ellie attended an in-person event for Mars Petcare brands in Nashville. Her beautiful videos of the “Brunch With Your Bestie” popup were boosted locally to create FOMO, drive traffic, and build loyalty for the brands in a key location while also promoting a national sweepstakes. 

Targeted Views in Nashville DMA: 30,000+

That’s it for the 2024 SheSpeaks Wrapped! If you’re looking to make some memorable content in 2025, send us a message. We’d love to talk.