Your Summer 2025 Influencer Marketing Content Guide
It’s the first day of spring, so naturally that means we need to start thinking about summer, right? With summer just around the corner, brands and influencers alike are thinking about how they can incorporate vacations, sunlit beaches, playful pool outings and more into their influencer marketing content to drive interest and sales throughout the season.
But what exactly makes some summer influencer content red hot, while other content never heats up? Is it the aesthetic, the vibe, or solution-oriented story lines? (Hint: it’s a little bit of all three and a whole lot of knowing your target and summer trends).
Today on the blog, we’ve handpicked three standout pieces of summer influencer content from past years that perfectly capture the summer vibe and keep audiences engaged. Let’s dive into what makes them capture hearts, inspire engagement, and drive product sales. And if you need more inspiration, don’t forget to check out some of our favorite influencer content of 2024.
The Original Donut Shop Iced Refresher K-Cup® Pods – @sincerelyreneze
This Instagram Reel by creator Reneze blends lifestyle content with a relaxing refresher, showcasing a vibrant summer day fueled by The Original Donut Shop Iced Refreshers K-Cup® Pods. From sipping Strawberry Acai poolside to enjoying Pineapple Passionfruit before hitting the farmer’s market, the post captures the ease and enjoyment of summer with Keurig’s convenient brewing system.
Why It Works:
- Relatable summer vibes: The post taps into the target markets’ typical summer activities like poolside lounging and market visits.
- Product integration without being pushy: Focusing on flavors and convenience highlights the product’s value.
- Engaging visuals and captions: Bright imagery and fun emojis keep the audience hooked.
Standout Stat: Engagement Rate +827% Above Benchmark
Blue Bunny® Twist Cones and Soft Scoopables – @nikkimansch
Influencer Nicole Mansch’s post captures chill, sweet indulgence with Blue Bunny® Twist Cones and Soft Scoopables. Showcasing the ease of enjoying soft serve straight from the freezer, the post highlights how simple it is to create memorable moments with family and friends.
Why It Works:
- Comfort and convenience: The target shopper is always looking for ways to entertain without hassle, and this post made it look almost too easy to make a delicious summer snack.
- Clever angle and captivating cuts: The video takes a humorous approach without being too outrageous, and moves very quickly to keep the audience engaged.
- Taps into trends: The content, script and hashtags put summer and treating yourself at the forefront like for added organic visibility.
Standout Stat: Engagement Rate 11.1% Above Benchmark
LaLa® Shelf Stable Strawberry Milk– @thosegarciagirls
This Instagram Reel by influencer Valerie captures the essence of summer with a refreshing DIY treat featuring LALA® Shelf Stable Strawberry Milk. She delivered this easy and unique recipe, perfect for anyone looking to cool down on the go, and directed followers to find the product in Walmart’s Hispanic aisle.
Why It Works:
- Simple & Delicious DIY: The DIY snack content felt interactive, hands-on and highly shareable for parents looking for creative snack solutions to try themselves.
- Store Location Highlight: The product is stocked in a relatively hard-to-find store location, so the content drove shoppers to the specific aisle to find the product.
- Recipes are Always Winners: Recipe content is some of the most engaging on the platform, and this content highlighted a simple recipe in text and video that sounded and looked delicious.
Standout Stat: Engagement Rate +125% Above Benchmark
Now is the time to get your summer activations planned. Reach out if we can help!
