SheSpeaks is Proudly Women Owned
Blog

Insights and Ideas from SheSpeaks

SheSpeaks Influencers Predict 2019 What do Influencers from the SheSpeaks Influencer Network think about 2019? Just as we did in a similar prediction survey in 2018,… SheGifts Holiday Shopping 2018 Infographic SheSpeaks partnered with Lippe Taylor to develop the SheSpeaks/Lippe Taylor Women’s Buying Behavior Index, which assessed the how and what women are… Sam’s Club Shopper Study – Memorial Day & Summer With Memorial Day and summer upon us, SheSpeaks asked Sam’s Club shoppers how they were planning for Summer. In the last few… Influencers Adapt to Social Platform Changes Influencers are everywhere – we see them in our feeds, on TV and in the media. What was once just a topic… SheSpeaks Influencers Predict 2018 We asked our Influencer Network to share their feelings and intentions for the coming year, including how positive they feel about 2018,… Aliza Freud, Columbia ’01, on Influencer Marketing While at American Express at the start of the millennium, Aliza Freud ’01 began to see first hand the impact DVR penetration… How SheSpeaks Is Helping Brands Fight The Ad Blocking Problem Through Influencer Marketing Ad blocking is rapidly increasing across all platforms. On the fastest growing part of the web, mobile, 419 million smartphone users worldwide… UGC: It’s As Easy As 1, 2, 3 … Originally published at MediaPost Marketing:CPG By Carol Milliron Last fall, I paused while scrolling through my Facebook feed when I spotted a… Tapping Into the Sisterhood of Motherhood Originally published on MediaPost Engage:Moms by Aliza Freud “Off to Chicago for 2 day business trip. I could hear my kids crying… How Influencers Are Helping Brands Win On Periscope Originally published on MediaPost Engage:Moms By Aliza Freud. It’s Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast… 2016: The Year of Overall Health and Wellness This Post Originally Appeared In MediaPost: Marketing CPG By Morgan Buell Monday, Jan. 11, 2016 The 2016 ball has dropped, the holiday presents… To Win in 2016, Let Consumers Personalize Your Brand Experience This post originally appeared in MediaPost’s Marketing:CPG. By Aliza Freud Blah, blah, blah. We’ve all heard about personalization for years. In the…