Blog
Insights and Ideas from SheSpeaks
So You’re Worried About TikTok: Discourse in Social Media
Since 2020, TikTok has taken the world by storm. Endless scrolling and constant content filled the void of human connection during the…
Voices of Women: Workplace + Society
While women perceive that gender equality and fairness are steadily getting better, their reality suggests otherwise. That’s according to the SheSpeaks Voices…
How to Co-Create with Influencers – 4 Key Questions to Ask
Influencers with their own products/brands are commanding the attention of consumers and may be steering them away from traditional brands. When MrBeast…
Influencer Content that Works: Views, views and more views!
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate…
The Benefits of Niche Influencer Marketing
In the world of digital marketing, influencer marketing is a powerful tool that can help brands engage with their target audience and…
Women Predict 2023 – Results from our latest survey!
The time of year is here, our yearly Women’s 2023 Predictions! This year we received 1457 responses from the SheSpeaks community. We…
Influencer Content That Works: TikTok… the Holidays are here!
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate…
SheSpeaks Holiday Shopping Survey 2022
For the 10th year in a row, we fielded our annual SheSpeaks Holiday Shopping Survey. Over 1,500 women from the SheSpeaks community…
The Power of Product Reviews this Holiday Season
This holiday season, if you want to sway women to buy your brand vs. another, make sure that you have online product…
This Holiday Season, Nurture Consumer Relationships Instead of Making Ads
Brands and retailers are about to unleash their holiday campaigns. This season, however, the standard practice of buying eyeballs may not be the…
Infographic: How Influencers Really Feel About Sponsored Content
If it feels like you’re seeing more sponsored content in your social feeds, it’s true: 51% of influencers are creating more branded posts this…
Influencer Content That Works: Targeting Gen Z
In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate…