COVID-19 Wave 10 Consumer Insights Report

SheSpeaks Coronavirus Survey Wave 10

In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women in our community age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. This is the 10th survey in our series related to Consumer behavior since the country began to shut down in mid-March. SheSpeaks latest survey was fielded online on October 20-22, 2020 and 1,262 respondents completed the survey.

[Prior Coronavirus Surveys: Waves 1&2Wave 3Wave 4Wave 5, Wave 6Wave 7, Wave 8, Wave 9]

Topline Results
  • Women are ambivalent about the upcoming holiday season. Many are frustrated
  • Women expect to spend less this holiday season vs. 2019. Additionally, 42% say they will be shopping at new retailers.

Check out the full results now:

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