SheSpeaks is Proudly Women Owned
Blog

Insights and Ideas from SheSpeaks

Influencer Marketing and COVID19 Influencer Marketing and COVID19 We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create… Women React to COVID-19 [Wave 2] Women React to COVID-19 [Wave 2] SheSpeaks Coronavirus Survey Wave 2 In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks… Women React to Coronavirus [Wave 1] Women React to Coronavirus [Wave 1] SheSpeaks Coronavirus Survey Wave 1 How are women feeling about the Coronavirus? We wanted to know so we asked SheSpeaks members to… Influencers #FallinLava with Hershey’s at Walmart Influencers #FallinLava with Hershey’s at Walmart THE CHALLENGE Competition in the chocolate market is fierce during the Valentine’s Day Holiday period.   The top candy brands are competing for… Women Are Conflicted About 2020 (Insights & Infographic) Women Are Conflicted About 2020 (Insights & Infographic) Women are conflicted about what 2020 has in store and more women approve of President Trump according to our SheSpeaks Inc. year end… New FTC Influencer Guidelines Released November 2019 New FTC Influencer Guidelines Released November 2019 Several years ago, with the explosion in popularity for the use of influencer marketing as a brand tactic, the Federal Trade Commission… How to Maximize Influencer Content ROI How to Maximize Influencer Content ROI Brands like Coca-Cola see strong ROI when utilizing influencer content on retail partner sites. If you use influencers to create content for your brand,… Product Reviews: What SheSpeaks Members Have to Say Product Reviews: What SheSpeaks Members Have to Say Whether they are shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help… Summer Entertaining in 2019 Study: How Women Entertain SheSpeaks surveyed female shoppers in June 2019 to better understand how they entertain in the summer season, and how they shop when they’re planning to entertain. Key… SheSpeaks Baby Care: Consumer Insights 2019 In 2019, SheSpeaks commissioned a Baby Care study with the goal of better understanding the following questions: What drives Mom’s purchase intent… How to Execute A Successful Influencer Campaign How to Execute A Successful Influencer Campaign For brands interested in working with influencers to create a successful Influencer campaign that will convince and convert shoppers, there is a… Walmart Shopper Study May 2019 SheSpeaks conducted a Walmart Shopper Study by surveyjng Walmart shoppers between April 20-23rd 2019 to better understand their shopping habits. We were…