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Insights and Ideas from SheSpeaks
COVID-19 Concerns Normalize and Social Unrest [Wave 7]
SheSpeaks Coronavirus Survey Wave 7 [Prior Coronavirus Surveys: Waves 1&2, Wave 3, Wave 4, Wave 5, Wave 6] Methodology Topline Results If you have any questions, or…
Halloween 2020: How Will Shoppers Celebrate?
2020 has been a year like no other. With this in mind, SheSpeaks asked women age 25+ from across the US to…
Hitting Pause on Facebook Spend? No Problem.
Is your brand cutting back on Facebook and Instagram spend? While that may put a wrinkle in your media planning, we have…
Enhance Your Item Pages
Online shopping has increased over the last four months and shoppers indicate that they will continue to shop online. Shoppers rely on item…
Virtual Demos
In-store demos are not an option right now. But, what if there was an even better alternative? Enter Virtual Demos With SheSpeaks Virtual Demos,…
COVID19 Concerns Normalize and Social Unrest [Wave 6]
SheSpeaks Coronavirus Survey Wave 6 Since the pandemic began, SheSpeaks has run multiple waves of surveys about the coronavirus and its impact…
Blueprint for A Winning Influencer Campaign: Finish Detergent
The Association of National Advertisers (ANA) asked SheSpeaks to present with our client, Reckitt Benckiser, the maker of Lysol and Finish Detergent, about…
Marketing During a Crisis: Now and Post Coronavirus [Wave 5]
SheSpeaks Coronavirus Survey Wave 5 In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks…
New Survey: Women React to Coronavirus [Wave 4]
In our latest study on how women are reacting to COVID-19, we asked 1,685 women from across the US to share their…
How Is Shopper Consumption Changing? [Wave 3]
SheSpeaks Coronavirus Survey Wave 3 In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks…
Influencer Marketing Done Right During COVID-19
During the Coronavirus crisis, brands and influencers MUST use good judgment when posting sponsored content. This Instagram post from actress Alyson Hannigan…
Influencer Marketing and COVID19
We have been thinking about how influencer marketing should work during this unprecedented time. Should brands be engaging with influencers to create…