SheSpeaks is Proudly Women Owned
Blog

Insights and Ideas from SheSpeaks

Ways to Use Influencer Content Ways to Use Influencer Content As social media has matured, the prevalence and effectiveness of influencer content has skyrocketed. It’s no wonder that brands are clamoring to… Women Weigh-in on The Future of Work In September, SheSpeaks and Luminary embarked on a multigenerational study to better understand how women view work. Thousands of SheSpeaks members weighed-in… Influencers Help Brands Breakthrough During The Crowded Back-To-School Season Influencers Help Brands Breakthrough During The Crowded Back-To-School Season The Back-to-School season just ended. It is one the busiest and most crowded marketing periods of the year. Because so many brands… Why You Need To Add YouTube Shorts to Your Influencer Strategy Why You Need To Add YouTube Shorts to Your Influencer Strategy When creating your next Influencer marketing campaign, you’re probably thinking of activating influencers on Instagram and TikTok. They are the hot-ticket social… 3 Tips for Great Influencer Content 3 Tips for Great Influencer Content With so many brands increasing their investment in influencer marketing, there is more sponsored influencer content on social media than ever! With… Influencer Content That Works: Driving Sales at the Convenience Store Influencer Content That Works: Driving Sales at the Convenience Store In our Influencer Content That Works series, we spotlight successful influencer posts and point out why they work to connect with audiences and generate… Reels vs. TikToks vs. Shorts…Which is Best? Reels vs. TikToks vs. Shorts…Which is Best? Since the rise of TikTok, we have seen various platforms begin to enact short-form video content as their primary form of content… Anatomy of a Viral Social Post: Part 2 Anatomy of a Viral Social Post: Part 2 For those who work on influencer marketing campaigns when a social post goes viral, it can feel like you have hit a home… FTC Guidelines for Sponsored Content: 5 Things You Need to Know FTC Guidelines for Sponsored Content: 5 Things You Need to Know The Federal Trade Commission, otherwise known as the FTC, recently updated their Influencer Social Media guidelines for the first time since 2009.… Micro Influencers vs. Macro Influencers: Which is Best for My Brand? Micro Influencers vs. Macro Influencers: Which is Best for My Brand? The influencer marketing industry is set to hit $20 billion in spend in 2023 with over 80% of brands now using influencer… Meet Lemon8, TikTok’s New Social Platform Meet Lemon8, TikTok’s New Social Platform When Life Hands You Lemons Make Lemon8 We know what you’re thinking. There’s ANOTHER social media platform to learn about and keep… The ABCs of Influencer Marketing to Gen Z The ABCs of Influencer Marketing to Gen Z Gen Z has grown up on social media. This makes their generation highly sensitive to advertising – and they scroll past inauthentic…